James and I are giving a talk at the Market Research Society Conference later this month. This should be interesting as I’ve not been particularly appreciative of the MR industry in this blog. We’re talking about Blogs and Podcasts.
The MRS have a discussion forum linked to the conference and I noticed the following provocative comment in a thread about Word of Mouth (WOM).
‘WOM’ IS just a buzz phrase just keeps consultants in employment. Clients like me need real facts and need to use proper, paid for communications
I replied – including how the notions of “proper” and “paid for” relate to each other – and some of what follows is interesting too.