Years ago Alan Moore showed me a brilliant clip of Bill Hicks ripping Marketing a new one. I just found it on YouTube:
(Warning: Not Work Safe!)
I used this in my first post on a new collaborative blog: Marketing 2.0. In it I wonder if instead of promoting a rebrand of marketing, we actually embrace its demise…
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
Catherine at The F Word reviews the advertising imagery she encounters travelling around London. It’s fascinating. This was spotted by Mike at Londonist who comments It makes for interesting reading.
A few rambling thoughts on whether brands really follow the guru’s rules… or actually emerge from complexity
James Cherkoff points to a new UK marketing blog by Robert Dwek – it’s good stuff. I’m quietly hoping Robert converts to a full RSS feed soon.
I’ve been thinking about the urge to scale things lately – see here and here. I understand the concern with being able to effect big social change and simultaneously see
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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