Marketing as teaching

Yet another smart post by Kathy Sierra: You can out-spend or out-teach. Snippet:

…teaching is the “killer app” for a newer more ethical approach to marketing. While in the past, those who out-spent (on ads, and big promotions) would often win, that’s becoming less and less true today for a lot of things–especially the things designed for a younger, more-likely-to-be-online user community.

Of course, most us will have, how shall I put this?, mixed experiences of teaching and I think most people trying to create a brand will also need to see themselves as learners. Let your customers teach you, too.

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