Marketing as usual

In my email today comes a reminder that marketing has yet to be revolutionised.

American Airlines yells at me:

As Requested – Your Exclusive AmericanDreamDeals 4 Day Fare Sale

This accompanies a list of very unremarkable fares as a quick trawl on the web demonstrates. (eg AA London-New York, 12 to 19 June “DreamDeal” = £351; or fly Delta without daydreaming for £326)

The “as requested” is a bit of an exaggeration. I just failed to tick the opt out box when I registered with AA years ago.

So what makes these “AmericanDreamDeals” worthy of the little “SM” sign? (Is SM an acronym for ShittyMarketing ?)

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