2 thoughts on “Marketing morals

  1. David Burn

    Tell it like it is? Sounds too good to be true to this jaded observer. But let’s give it a go, shall we.

    Coca-Cola-Rot your teeth today

    McDonald’s-Pick your poision

    Army-Help defend America’s richest corporations

    N.B.A.-Where thugs and thiefs play together

    Obviously, telling it like it is only works for products and services that have a nice, safe story to tell.

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  2. AdPulp

    Lovemarks, Godmarks…What’s The Dif?

    It’s Sunday in Chicago. Good day for a sermon. “The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody…

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