Microsoft’s embarassing metadata

Found via Richard Gayle is Strike that Out Sam. This is a cheeky exploitation of the fact that Microsoft Word documents retain the fingerprints of the editing process. The author trawls the Microsoft site for documents and reveals the editing that went on prior to publication.

Not that Microsoft is especially villainous in this; what is shown here is quite typical of the way PR gets spun – made-up quotes attributed to people even before the identity of the supposed speaker is not known; exaggerated claims getting pared down to reality in the editing process. There is of course, a nice irony that it’s Microsoft’s own software that exposes them to this kind of analysis.

And certainly represents another way in which organisations are becoming transparent, and how hype damages the credibility of those who practice it.

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