Millie the 80-year-old videoblogger

Good post by Jackie Huba about an 80-year-old videoblogger.

Market researchers pay handsomely for this kind of research, yet it’s unclear how many companies scan the web for free Millie research. We know Coca-Cola Company doesn’t.

Here’s an idea: Send customers webcams to record video diaries about them and your product. Encourage honest open and transparent feedback to post on their blogs. Not only do you receive free market research, you enhance the ever-important Google juice.

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