Moore Improv…

The (other) J Moore continues our Improv conversation. He makes this point really well:

I’ve found the biggest misnomer about Improv in business is executives believe Improv is acting. Improv is not about acting … it’s about looking listening and reacting.

Spot on. Acting is suggestive of a script; what Improv is about is the experience of the unscripted. So much business thinking plans for the planned; so much real life is figuring out what to do with things that aren’t going to plan.

And I love this anecdote

In 1998, Mark McGwire, former St. Louis Cardinals home run hitting first baseman, walked into a Starbucks and gave the barista at the register a

2 thoughts on “Moore Improv…

  1. johnza

    I totally agree with your comments about improv. Napolean said “A battle was never won according to plan

  2. Marketing Playbook

    Quotes of the week

    Three related quotes this week. The first two came from Sandbox Wisdom: “Common sense is not so common.” – Voltaire and similarly, “Most marketing knowledge is tacit knowledge. The issue is one of implementation.” – Mohanbir Sawhney (who really liked…


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.