John Moore (the US one) says What Al Ries doesn’t get about marketing
I can
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Big event – Big cause?
Mark Earls has a good post on a cognitive bias that leads us to see conspiracy where they may only be a cock-up.
15 July 2007
Locked out radio workers turn to podcasts
Chris Corrigan reckons..the podcasts produced by the locked out employees of CBC are far far better than the crap produced by the locked in managers. We live in interesting times.
7 September 2005
Fuzzy brand boundaries
Rob at Business Pundit points to a Forbe’s article The Slipper Solution Pick up the phone to book a flight with JetBlue and you might reach Margo Canaan at her
17 May 2004
What sort of leadership?
Harold Jarche challenges ideas about leadership: But we don’t need better leaders. We need organizations and structures that let all people cooperate and collaborate. Positional leadership is a master-servant parent-child, teacher-student,
7 February 2016