More on banks and branding

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Following on from my post yesterday, I found this item in today’s Private Eye.

HSBC’s current ad campaign continues its theme of “The World’s Local Bank.” But it’s just another of those empty oxymorons beloved of financial institutions who have nothing interesting, different or persuasive to offer customers but need to show their marketing muscle to keep up with the other banks.

Given that in March HSBC announced a clean profit of

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