James and I are doing a short turn at the Market Research Society conference in Brighton on Thursday. We’ve got about 25mins to talk about Co-Creation Rules. Time for a quick game and about 2 slides I reckon.
Lee McEwan lists some of the other dishes on the menu.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
M*A*S*H* Up with Improv Scientists & Alan Alda | Yes and Space Geoff Jones found this 10min video of Alan Alda using improv games to show scientists how to connect
Paul Miller at Demos has just published a paper on The Rise of Network Campaigning. If network campaigns continue to grow in terms of their numerical power and the sophistication
Danny G of AdPulp has discovered the slightly creepy website of The Beverage Institute for Health and Wellness. It has a Ministry-of-Truth-like quality and turns out to be an outpost
I’m running my workshop, Facilitation for Surprise next Monday at the Islington Hilton. I’m looking forward to it. There are currently 2 spaces left if you fancy making a late
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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