Network Campaigning

Paul Miller at Demos has just published a paper on The Rise of Network Campaigning.

If network campaigns continue to grow in terms of their numerical power and the sophistication of campaigning techniques, it could only be a matter of time before a major Western government is brought down by a network campaign. Networks have provided civil society organisations with a way of handling organisational and logistical complexity that governments have yet to embrace.

I wonder if the same might apply to some of our big brands…

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