So many business books and trends seem to have the following pattern.

1. Identify some newish area of scientific research

2. Oversimplify and dramatise it

3. Say how you can now make shedloads of money from it

Mark Earls actively patrols outbreaks of this pattern in relation to neuroscience. His latest post is well worth a read.

1 thought on “Neurononsense

  1. Rohit

    So, are you saying I should stop working on the sequel to my first book on marketing with personality? I was going to call it “Neuropersonality” based on some amazingly revolutionary marketing research out of Finland … 😉


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