New Balance

Alan Moore has a good post on New Balance which has achieved great sales without much of the marketing hype normally associated with the training shoe sector. Here’s a snippet:

In an age of NO LOGO anti-corporate exploitation rage, New Balance has also become the ethical shoe.

Manufactured in the US and Cumbria the company produces 40 pairs of shoes per worker per day. Whereas the industry norm in South East-Asia is 3.5 pairs a day.

Jim Davis… says

“We’re not selling an ideal of perfection refracted through celebrities or world-class athletes, we’re selling shoes for real people, that’s where the hype comes from

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