New organisations start with a single click

I had a great meeting yesterday with Thomas Madsen-Mygdal founder of the excellent Reboot conference and serial entrepreneur. He and a couple his collaborators showed me their latest stuff and it was a lot of fun.

One tiny detail made me laugh out loud. You probably know that quote about the future being here but not evenly distributed; I also think our acknowledgement of the speed of change is like that… we can go for months taking it all for granted, and then in a moment we’re suddenly surprised at how far we’ve come in such a short space of time. For instance, when I suddenly recall that growing up, my parents had to book a telephone call to relations in America several days ahead, and it cost a fortune. And now I just take Skype chats for granted.

Anyhow, yesterday was one of those moments. It was triggered by seeing this button:

It appears on Hoist, a rather groovy collaboration space thingy for organisations. (Hoist is the brainchild of another Danish technowhizz, Jon Froda.)

Hoist comes with lots of simple apps to add functionality… so you can set up a space and very quickly organise loads of stuff. For instance, you can just click a button to add CRM.

Just a few years ago, all this functionality was only available to big corporations. Now anyone can have it. As I’ve said before, a lot of the best technology is easier to use if you’re outside a corporate firewall.

And if dinosaur organisations aren’t delivering? Well creating a new organisation to challenge them starts with just a click.

2 thoughts on “New organisations start with a single click

  1. Ton Zijlstra

    Yes, that made me smile as well. They also internally use Hoist at Hoist of course, and they have an app to streamline their work on bringing investors on board. That one has a button +New Investor, which really made me laugh. 🙂

    I think the Hoist platform is really useful, even (or actually because) if I don’t ‘get’ it completely yet but feel in my gut it is very important to try and get it.

    I am now using Hoist to work on organizing a conference in August.

  2. CharlieO

    Thanks for the good vibes, guys.

    Other iconic “new” situations are

    “New baby”

    (large company where people inform of new babies born)

    “New praise”

    (alexanderkjerulf doing an app that prompts people to praise a co-worker once a week)

    “New office”

    (23 looking for a new office and coordinating research, negotiations, evaluation of the possible offices)


    I’d like an invitation to Hoist, and a date for their next workshop, please.


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