On silos

James spots a James Gapper article in the FT on the impact of viral video on media. He picks out this nugget:

“The top six video sites (Google Video, MSN Video, Yahoo Video, YouTube, iFilm and AOL Video) now gain twice as much traffic as the top six broadcast network sites.”  Gapper comments that: “Until they make their own sites richer by allowing viewers to choose from more material, broadcasters will remain at a self-imposed disadvantage.  Even then it would be self-defeating to remain in their own silos.

How wonderfully ironic that Gapper’s insights will soon vanish behind an FT paywall.

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