One to watch

Like Hugh, I’m enjoying Howard Mann’s new blog. I met Howard last week in New York and had a great conversation with him. He closes his post today – Staying In The Brickyard – with the thought

Maybe your company doesn’t need “The Big Idea”. Maybe it just needs a stronger sense of purpose.

Which I think is a great question for companies to ask before engaging in another rebranding exercise.


2 thoughts on “One to watch

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.