Johnnie Moore

Rebranding the war?

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Kevin Roberts suggests rebranding the War on Terror. I’m biting my lip here, and I’ll just link to what Stefan Liute has to say.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

What sucks?

I’m doing a talk on Wednesday and just for fun, looked up one of the companies attending on Google. I just searched on “(Name of company) sucks”. And what an

Johnnie Moore

Overreaction

England had a very disappointing game last night and along with many fans I did my share of yelling at the telly. In the bright light of morning, though, what

Johnnie Moore

Blocking and blind spots

Rob Poynton’s book is also very good on the improv notion of acceptance vs blocking. To put it at it’s simplest improvisers are trained to interpret what the other players

Johnnie Moore

Rebooting

James Cherkoff and I will be taking part in Reboot this June in Copenhagen. Here’s the heads up reboot is a community event focused on digital chance and culture. A