Sethaholism: A warning

It seems that these days people just can’t get enough Seth.

Time was, people might indulge in Seth in the privacy of their homes, and find this satisfying and productive and that was enough. Gradually, though, the need for more and more gratuitous Seth seems to grow and before you know it, people are at it everywhere, in public!

The addiction starts all too easily. At first, Seth is just something you hear about other people doing. Oh dear, I don’t fancy that, you think. But over time, things change and slowly you become aware of a longing to find out what having Seth is really like. You start asking questions, perhaps pretending to ask on behalf of a friend to try to distance yourself. But sooner or later you realise… you must try Seth myself… err I mean yourself.

It starts with just fondling the cover or tasting the opening paragraphs… but as we all know, it doesn’t stop there.

Now I realise that the world has gone Seth mad. Whilst this is no doubt a cause of considerable pleasure (especially to Seth) I’m increasingly concerned about the spread of Sethually Transmitted Infections.

These are usually heralded by garish colours which stand out painfully on your private bookshelf. Lately, they’ve mutated so that they can pass electronically as well. As it takes hold, your vocabulary gets taken over and in a weird riff on Tourette’s Syndrome you start bluring out words like “Purple Cow” in the middle of polite conversation.

Some people don’t take this too seriously… but beware, you could go bald!

Free Prize: A more serious review of Free Prize Inside will follow…

12 thoughts on “Sethaholism: A warning

  1. Tom Asacker

    You know Johnnie, I own just about every marketing, branding, innovation, and creativity book ever published, but I can’t get myself to purchase a Seth book (I even own “Free Gift Inside” by Stephen Brown). And until now, I didn’t understand why. I think it’s because I am virus averse. It simply FEELS like Seth is proving his point about viral marketing with his clever titles and email promotions (i.e. include prolific bloggers and email marketers in his Bull Market report). What do you think?

  2. Johnnie Moore

    Tom: Thanks for dropping by. I’m still working through Free Prize Inside and I’m gonna blog some more considered thoughts on it later.

    Yes, I think Seth’s promotion is a manifestation of what he talks about. I suppose that can seem self-indulgent – then again, I like the sense of What-You-See-Is-What-You-Get. And what if he didn’t practice what he preached… that would be seen as inconsistent.

    What I really like is that the guy knows how to write and how to present his ideas in a down-to-earth, simple way.

    I’m biassed of course, as he’s been kind (discerning?) enough to include me in the Bull report.

    Anyway, more to follow!

  3. seth godin

    I’m blushing. I really am.

    Yes, the work is supposed to be a “money where your mouth is” sort of thing. If I don’t think it’ll work for me, why write about it?

  4. Square Zebra

    Free Gift with Permission Marketing Cows…

    Johnnie Moore commented on what I’ve noticed over the last few months… Sethaholism: A warning.. Time was, people might indulge in Seth in the privacy of their homes, and find this satisfying and productive and that was enough. Gradually, though,

  5. Peter Caputa

    Yvonne, Being weird (dyeing you hair purple) isn’t necessarily a purple cow!


  6. Yvonne DiVita

    Peter, how astute of you. But, I like purple. I was a Cher look alike for a long time, now I have red hair, so…purple seems like a natural progression.

  7. Tom Asacker

    This is what blogging is SUPPOSED to be about. Intellectual stimulation, self-effacing humor, childlike honesty, fun, ideas, passion, etc.

    Thanks Kirsten, Johnnie, Yvonne, Peter and Seth! You’ve renewed my faith in the medium. 😉

  8. Planet Brand

    Do we have another Hype?

    Johnnie Moore posted some very interesting thoughts about this new phenomenon he names Sethaholism. Now he wrote a little review about Seth’s new book Free Price Inside and makes a wonderful statement on this new hype for Viral Marketing and…

  9. John Porcaro

    In my (concentric?) circle, most have heard of Seth. If not, I mention “Permission Marketing” and the heads begin to nod.

    What’s interesting, though, is that when the conversation turns to what Permission Marketing (or Purple Cows or Free Prizes) is all about, not many (or at least not enough) where I work practice what is preached.

    Consider me Sethanized.

  10. Dana's Blog - Internet Marketing and Sales Technology Ideas From the Trenches

    eMarketer – Sethanized by Free Prize Inside

    David Berkowitz of eMarketer conducts an Interview w/ Seth Godin on his latest book, Free Prize Inside. BTW – Don’t forget to check out the Business Blog Book Tour today, May 14th, featuring Seth and his new book at Thinking by Peter Davidson. If you’v…


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