“Who’s your market”, “how will you enter the market?”, “how will you reach the decision makers?”, “what’s your go-to-market strategy?” and “what’s the value proposition for your target market?”
Here’s how he visualises his experience of this approach…
… before giving some pithy alternatives which I recommend reading in full. For me, the best insight was this:
Neither I nor you is the market!
I think that captures lots of wisdom about how marketing really works in a networked economy. What if we’re all tiny pieces of a bigger picture? Not the masterful geniuses tasked with finding the lever to make everyone else bend to our purpose.