Smart thinking

Earl Mardle gives a nice example of how an insurance company is using IT to create a smarter market in crash repairs.

I take the car to their “Care and Repair Centre“, identify myself and confirm that I’d like a body shop near home. Then I wait 20 minutes while the team checks out the damage. Then the guy walks me through the damage they find and what needs doing and tells me that the photos and the job spec have been put on their secure website where their registered body shops can log in and bid for the work.

They’ll call me back in a couple of days to tell me where the job will be done and when to deliver it. No mess, no fuss.

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