An entrepreneur seeking to fill 17 positions asked his employees to share them on Facebook and LinkedIn, and tweet them and encourage re-tweeting. He’ll host an open house expecting a thousand people to show up. His costs will be massively lower than running newspaper ads or forking over commission to a recruitment firm. Not to mention the likelihood of other word-of-mouth opportunities arising, nor the degree to which new faces will be somewhat verified by a social network.
We live in interesting times.