Jeff Risley gives a rosette for service to Southwest Airlines.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Jeff Risley gives a rosette for service to Southwest Airlines.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tim Kastelle has good post The Worst Innovation Quote Ever. That’s the one about inventing a better mousetrap and the world beating a path to your door. Apparently there are
I’m reading John Seddon’s book on quality management, I want you to cheat!. It challenges conventional ideas of managing quality through service guarantees and measurements. He contrasts two approaches to
I’m fascinated by the ideas of David Bohm and especially his work on Dialogue. Bohm argues that we are blind to the impact that thought itself has on our experience
This video really makes me laugh. The humour might be lost on non-players of Warcraft I don’t know. It shows a group of players on a raid. One of them,
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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