Squashing creativity with rewards

A great story posted by Curt Rosengren useful for two things.

First in case you ever feel a pressing need to Squash a Chimpanzee’s Creativity, this is how to do it.

Second, of even more value, this is a neat way to squash human beings’ creativity too: reward them for it. That will come out of left field for most people, but not those who’ve read the brilliant book, Punished by Rewards by Alfie Kohn.

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