Steve Denning

Last evening I went to a talk organised by Fast Company of Friends in London. Steve Denning discussed the role of narrative in organisations highlighting how he used storytelling to persuade the World Bank to reinvent itself as a source of know-how rather than just as a long–in-the-tooth lender of money. Steve emphasised the value of short, factual stories presented without great fanfare, in changing perceptions and thinking. He’s writing his next book in blog format here. Good stuff. I found myself nodding in agreement with the sentiment of his latest post – Don’t Waste Money on Inscrutable Ads

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