I’ve just posted an article at the Applied Improv website: Stories that Inspire Action. The picture here is taken from it produced by the exasperatingly talented Gary Hirsch of On Your Feet. It illustrates one of four kinds of stories that might get told in an organisation – stories of anxiety. The other categories Gary and his colleague Brad Robertson list are: stories of possibility and revolution, stories of contradiction and stories of fact. They explain how it’s natural for all these different kinds of stories to circulate, and how a sane organisation might choose to respond. If you’re intrigued by the growing interest in branding-as-storytelling, this is a great read.