Here’s a YouTube vid of a Hugh and Jason Korman from Stormhoek which they’re using to explain their marketing to folks in the US. It was done for them by Lloyd Davis, who’s getting to be a dab hand at this. I like the rough cut quality of it, an interesting contrast with the production values of standard issue marketing.
Hugh:
“We weren’t really trying to creat a cult brand… but that kinda happened”
Jason:
“for most wines there’s this very santised, carefully crafted, view of the world… life isn’t this perfectly sanitised, beautiful thing..
I turn up in it towards the end. The best thing about my appearance is probably my red shirt.
