Straws in the wind

I spent the morning at Web 2.0 Strategies which turned out quite interesting.

I was at the equivalent conference two years ago and things have clearly changed a lot since then. Then it felt like corporates were staring at things like Blogs anxiously and often barely concealing their anxiety. Today it like the room was full of converts to the cause, more concerned with swapping war stories on how to speed things up.

The morning panel was great (and that’s the first time I’ve ever really enjoyed anything in panel format). Euan chaired a chat with three people at the sharp end of implementing social media in organisations. A few snippets confirmed my sense of the new normal.

Christophe Langlois revealed that he prefers to use LinkedIn as his directory for contacts inside his bank (Lloyds TSB). He said they needed an internal version of LinkedIn but I agreed with Euan who said, in effect, why bother?

Jeremy Gould is an early adopter within the Ministry of Justice. It was good to hear him explain that he’s a dabbler and that his dabbling with Web 2.0 stuff, coupled with other enthusiasts, had driven adoption so far. Not a top-down initiative.

And Salvatore Reina of PwC suggested that partners there were being triggered to get into social media by their children!

Again, it feels to me that the technology and the enthusiasm to use it, is stronger outside the formal structures of organisations.

3 thoughts on “Straws in the wind

  1. Charles Frith

    This is very heartening Johnnie. I recall you leaning over at intersting 2007 and pointing out to me in the pub after that the group of people there were not necessaryily representative of society at large. I’ve always been wary of this when getting to evangelical about web 2.0 but this is a good pointer.

  2. Jeremy Gould

    Thanks for the kind words Johnnie.

    The thing that struck me was, with an audience fairly suited and booted, the number of laptops and iphones running and open. The first time I had observed that in a non-geeky environment (though of course the subject matter certainly implied that they were at least sympathisers.


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