Sunny Delight is plumbing new depths of hypocrisy in its advertising. Here is a soft drink full of additives posing as natural and healthy. It was long ago rumbled for this. If you google “Sunny Delight” you’ll soon find the many voices of protest.This comment sums it up
Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Chris Anderson’s Long Tail Blog shows big falls in sales and participation for (paid for, recorded)music, TV, Radio, Newspapers, Magazines and Books. What’s going up? Movies, games and the web.
Geoff Brown has just posted a multimedia summary of the Show Me the Change conference from earlier this month. I think it gives a pretty good flavour of what we
Pew reports a big increase in the number of American’s using the internet for presidential campaign news. The number’s up from 10% to 33% in just four years. TV and
I went to tonight’s geek dinner here in London. I showed sufficient self-restraint on the beer that I’m able to post before going to bed. It was a good evening,
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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