Sunny Delight is plumbing new depths of hypocrisy in its advertising. Here is a soft drink full of additives posing as natural and healthy. It was long ago rumbled for this. If you google “Sunny Delight” you’ll soon find the many voices of protest.This comment sums it up
Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Why avoiding too much detail is usually good in facilitation
I’m blogging this from Terminal 3 at Heathrow, on my way to Calgary (then by road to Banff). I’m looking forward to a few days hanging around with improv folks
Jonah Lehrer suggests thinking can often serve to confuse us. He reports research where students had to rate different jams. They managed to come out with similar preferences to expert
James points to the Economist’s take on Open Source business: Open, but not as usual. It’s an interesting piece, arguing New business models are being built around commercialising open-source wares,
I help teams work together better. My work ranges from leadership development to team building and event facilitation
© 2024 Johnnie Moore | Privacy | Hosted by Wingnut
