Nice comment to my post on All Marketers are Liars from Patti Digh:

I’d venture to say that the unwillingness and/or inability to be surprised (if I am surprised I’m weak; if I’m surprised I’m not ready, I’m inadequately prepared; if I’m surprised, I’m vulnerable and not strong, ad infinitum) in the context of politics, school, business, life itself, is exactly the problem – that we equate being surprised with being unprepared…therefore, I can’t be surprised, I won’t let myself be surprised, I will do whatever it takes to not be surprised…Max DuPree talks about a “beneficial search for surprise” which is a phrase I quite like.

2 thoughts on “Surprise

  1. Tom Guarriello

    How interesting. As you can see from this (, ) the first reference for the origin of “surprise” is “unexpected attack or capture.” Not something us modern males are interested in, eh?

    No wonder the maxim of American management is: “above all, no surprises.”

    But, without surprises, how can there be wonder, meaning, “marvelous thing, marvel, the object of astonishment”? (


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