Surprise

Alex Kjerulf points out the the brain likes surprises.

This is interesting in the context of happiness at work because many of the things companies do to make their employees happier are utterly predictable: Summer parties Christmas parties Bonuses, team events, and so on happen on an almost completely fixed schedule, which serves to diminish their effectiveness.

I often reflect on how people get into trances in meetings, unconsciously following routines and getting stuck. Organisations seem very prone to rituals that start out with good intentions and end up, very quickly, dulling the senses.

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1 thought on “Surprise

  1. Same with Loyalty programmes

    Companies that give me a “loyalty card” that I have to remember to carry with me every time I shop there, and then remember to claim my little stamp etc etc etc and whose ‘loyalty points” then bloody well EXPIRE are in the same class in relation to their customers.

    What I want is a company that shows some loyalty to ME.

    When I spend a certain amount with them (they can easily track my credit card use) I get a discount, if I spend more, I get more; if I haven’t shopped there for a while and then buy something, I get a “welcome back, we missed you” reward, etc.

    Oh, and don’t give me a “gift” that is otherwise unsaleable stock and which almost certainly isn’t something I would use – otherwise I would have BOUGHT one.

    In older days, the shopkeeper didn’t need a loyalty card, she or he KNEW their customers and REMEMBERED them, their likes and dislikes. The regular who came into the shop to a cheery greeting and “The delivery of your favourite sauerkraut was held up so I saved some for you” didn’t need a card to prompt them to come back.

    Reply

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