Tag Archives: google design simplicity

Google as Swiss Army Knife

Nice quote by Marissa Mayer of Google from this article in Fast Company: The Beauty of Simplicity

Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open–and that can be intimidating and occasionally harmful.

The article’s notion of just enough reminded me of Tom Guarriello’s thoughts on the subject.

Hat tip: Zopa blog.