Tag Archives: imc2006 corante cocreation


So now the Corante conference is talking about co-creation. I’m gonna give myself a break from blogging this, especially as Paul Gladen is capturing some of it over at Fast Company.

I just chipped in my two cents. Here they are: we sometimes talk about co-creation in marketing as if it is something that some folks are doing and some are not. That’s fine but I think the truth is that as human beings we are co-creating the whole time but maybe not noticing. As I was saying this, I pointed out that the people listening to me were in-the-moment co-creating experiences with me… that might be boredom, curiosity, laughter etc. So what if organisations took the time to simply attend to what is being co-created in all their relationships.. so perhaps we can avoid just using co-creation as another stick to beat ourselves with.