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The rise of social media

Ben McConnell highlights the contrasting online fortunes of YouTube and the New York Times.

The Times underwent a minor redesign added videos to its front page and created a list of “most blogged” stories. Traffic declined.

YouTube added channels that made it possible for anyone to program the site’s content, a sort of favorites list of videos. Traffic surged three-fold.

As Ben points out, letting your readers co-create is the way ahead.