Talking straight

Thanks to Hugh for highlighting this insight from Kathy at Headrush: Your user’s brain wants a conversation:

When you lecture or write using conversational language, your user’s brain thinks it’s in a REAL conversation!

In other words, if you use conversational language, the listener/reader’s brain still thinks it has to hold up its end, so it pays more attention. It really is that simple, and that powerful (at least if you really want to help users pay attention and remember your message)…

If you’re using formal language in a lecture, learning book (or marketing message, for that matter), you’re worrying about how people perceive YOU. If you’re thinking only about the USERS, on the other hand, you’re probably using more conversational language.

2 thoughts on “Talking straight

  1. Chris Pearse

    Yes – I like this and having been trying to put it into practice – simple but not easy. Years of training to write ‘professionally’ are not put aside without a fight.

    Reply
  2. Business Evolutionist

    Skyping?

    Each new day brings… opportunity, possibility and enjoyment… what else? Well, I regularly speak with Fouroboros, and have spoken to some other great bloggers, but this morning I installed Skype and had a 2 hour conversation with Fouro and Johnnie M…

    Reply

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