“The customer is not always right” Discuss…

Jennifer Rice points (by way of Heath Row) to the Guru Red Manifesto and in particular to The Customer is not your Friend

The customer is not always right. The relationship between customer and vendor by definition is built on tension. Tension characterized by the customer who wants to minimize price. And the vendor who wants to maximize price. These are conflicting objectives. Customer-centric strategies that focus on delighting the customer ignore the economic realities of delivering this strategy. THIS DOES NOT MEAN THAT YOU DON

2 thoughts on ““The customer is not always right” Discuss…

  1. What's Your Brand Mantra?

    More on the Manifesto

    I was going to write a continuation of my last post on The Guru Red Manifesto, but John Moore at OurHouse so eloquently stated what I was thinking that I’ll just direct you to his post. Here’s a snip: I


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