The flaws of focus groups

Continuing my thoughts on the downsides of focus groups. I’m not saying they are inherently wrong but that there’s a lot that’s not good about the way they are often used.

Leapfrog Research had a good article in the MR industry magazine recently. Here’s a copy (word format). I love the descriptions of what goes on in the client side room (the room where the clients sit watching the group take place)

The viewing facility as business centre

Mobile phones recharged, laptops plugged in

1 thought on “The flaws of focus groups

  1. tonygoodson

    Damn Statistics

    I’ve been playing with statistics this week. I have some psychometric test results for salespeople, SalesTestOnline, and SPQ Gold, and I have the sales figures for the people who have been tested, so I’m lining up the results of the

    Reply

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