Johnnie Moore

The joy of polarity

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Another great post from Kathy Sierra: Be brave or go home.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2006-07-11

Sheraton starts an online ‘social network’ for guests Sheraton invites travelers to share trip photos commentary tips — and video (tags: opensourcemarketing opensaucelive participation marketing branding social+networks) —–

Johnnie Moore

Unhurried Swimming

I’ve been working on the idea of Unhurried things with Antony Quinn. I posted the other day about Unhurried Conversations. (There are now MeetUps for Cambridge Walthamstow the rest of

Johnnie Moore

Shadow conversations…

I was chatting with Tony yesterday about “shadow conversations”. I’ve noticed that when I’m talking about Beyond Branding and its agenda of increasing integrity, I keep getting told something like

Michelangelo to Motorbikes

I’m running a new workshop with my friend Alan Moore. Crafting Beautiful Businesses is on 27 September in London. The words beauty and business sound an unlikely pairing. Business is