Another great post from Kathy Sierra: Be brave or go home.
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I’m Johnnie Moore, and I help people work better together
Another great post from Kathy Sierra: Be brave or go home.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Sheraton starts an online ‘social network’ for guests Sheraton invites travelers to share trip photos commentary tips — and video (tags: opensourcemarketing opensaucelive participation marketing branding social+networks) —–
I’ve been working on the idea of Unhurried things with Antony Quinn. I posted the other day about Unhurried Conversations. (There are now MeetUps for Cambridge Walthamstow the rest of
I was chatting with Tony yesterday about “shadow conversations”. I’ve noticed that when I’m talking about Beyond Branding and its agenda of increasing integrity, I keep getting told something like
I’m running a new workshop with my friend Alan Moore. Crafting Beautiful Businesses is on 27 September in London. The words beauty and business sound an unlikely pairing. Business is
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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