The Lovemarks debate: where is it?

Well it looks like Lovemarks is getting a lot of heat in the blogosphere at the moment. As Hugh recounts, the Cluetrain authors have all kicked in and Doc Searls highlights a Technorati search that starts to show the amount of debate already going on.

Mind you, I’ve had plenty to say myself on this topic in recent months. Including some Beyond Lovemarks ideas on what I think might be better.

Meanwhile the comments to my recent update have got quite lively.

Stanley Moss is a sceptic about my suggestion that Kevin Roberts joins the debate:

I suspect he will never opt for a public debate. His worldview was shaped by his days in advertising, controlling messages. So I say, Let the clamour continue.

Tom Asaker suggests a way to involve Kevin Roberts a bit more

Want to drag him into the brawl? Drag Tom Peters in! Go to his blog – – and challenge Tom to bring along his pal Kevin. Get a little firery – in a pseudointellectual fashion – and then dare Peters to ignore you. Go ahead bloggers. I dare you. I double dare you!

If this doesn’t work, I’ll eat every branded food in Kevin’s book!

Evelyn Rodriquez seems to like this idea too:

I think Tom Asacker hit on a good idea. I think the way to make sure Kevin is listening is via Tom Peters. I don’t have that many mentions myself but it sometimes takes me even weeks to see a citation/reference online.

Well, that’s one way to go I guess. But as I said before, having met Kevin Robert’s partner in NZ, they should really get a Lovemarks blog going and host the debate themselves.

And then again, the great thing about the blogosphere is that the debate will find its own home anyway. Although it would be good for the Lovemarks team to host the debate, in the end the conversation takes care of itself. And then the only question is… where’s Kevin? That’s Cluetrain for you.

6 thoughts on “The Lovemarks debate: where is it?

  1. Johnnie Moore

    Thanks, Tom Asacker pointed that out too. I’m not sure it’s appropriate to crash a webinar on “how to” with questions that are more about “should we”? I’d be interested in what others think. (At the moment I’ll be flying that day anyway)

  2. Tom Asacker

    I’ve done a few Placeware events, and I think it would be disrespectful to crash it with the type of debate we’ve been having. That being said, I would challenge them both to keep the debate alive in a blog soon after the event.

  3. Johnnie Moore

    Yes Tom, thanks for expressing that more clearly than I managed. Although I enjoy a robust debate, I also think there’s a time and a place. I suppose what I’m groping for, perhaps without sufficient consistency, is a real dialogue about the issues of doing decent marketing in troubled times.

    At the moment, there’s plenty of heat and excitement and I’ve enjoyed playing the game. At the same time, when I met Brian Sweeney (Lovemarks collaborator of Kevin’s) we had what I thought was a useful, illuminating dialogue.

    I disagree passionately with much of the content of Lovemarks, have said so repeatedly and will continue to do so. It’s an easy target I guess.

    And if Kevin Roberts wants a real dialogue, and sees his book as a work in progress, not a definitve statement, I’d be willing to talk…

  4. 800-CEO-READ Blog

    The Next Battle in Marketing Thought

    The discussion (and I use that term loosely) of Lovemarks continues. Hugh at Gaping Void has a post on the Cluetrain folks chiming in. Johnnie Moore also has a post with additional links. Interesting to see these two worlds colliding….

  5. Evelyn Rodriguez

    I didn’t mean to hijack the talk, but it could be a good time to state that a lot of people have already been having a heated debate online without Kevin – and perhaps it’s time for balanced forum to discuss Lovemarks further with Kevin – via blog or something sometime. Unfortunately (not), I should be off on some tropical Thai beach myself so won’t catch it the webconference myself either.


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