The rise of social media

Ben McConnell highlights the contrasting online fortunes of YouTube and the New York Times.

The Times underwent a minor redesign added videos to its front page and created a list of “most blogged” stories. Traffic declined.

YouTube added channels that made it possible for anyone to program the site’s content, a sort of favorites list of videos. Traffic surged three-fold.

As Ben points out, letting your readers co-create is the way ahead.

2 thoughts on “The rise of social media

  1. IdeaFestival

    NBC, YouTube deal

    The Wall Street Journal reported on Tuesday that the broadcasting company will make promotional clips available, market its new fall line of shows using YouTube and promote the narrowcaster on television…. Though some distributors like ABC may g…

  2. Live Emporium

    My two cents:) First of all let me say i a love the youtube, love it.

    I recently came across a great article by Andrew Blau of Global Business Network. In it he describes a new generation of media makers and viewers that is emerging globally, which only increases the likelihood of profound change in the world of media. He says, “Images, ideas, news, and points of view are traveling along countless new routes to an ever-growing number of places where they can be seen and absorbed. It is no understatement to say that the way we make and experience motion media will be transformed as thoroughly in the next decade as the world of print was reshaped in the last.”

    These may be loaded statements, but I do believe that technology and the global marketplace are the main beneficiaries of this drastic change. Consumers are now creators and their stage is global. I no longer even need to own a television. Can the old methods of media keep up?


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