The success of an ugly make-up site.

Umair at bubblespace draws attention to the success of MakeUpAlley. Here’s a nice irony: a site about cosmetics that looks pretty scruffy but is hugely effective – because it provides a simple way for its participants to connect about something they’re passionate about.

Umair sees big lessons here for VCs and geeks and I see big lessons for marketing. What a stunning example of the declining value of pretty packaging and making yourself look good, in favour of helping your users look good.

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