Tories embrace blogging

Antony Mayfield reports that the Tory party are setting up an area for bloggers at their next conference. He observes:

New Labour swept to power partly as a result of that party’s first coming to terms with and then mastering the arts of media management. But that was in the industrial age of media when information and messages were “controlled” and went largely one way.

Online communities have come of age while Tony’s been at Number Ten. Unless social media is taken seriously by all party communicators, they could begin to look like generals still fighting the last war.

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