I’ve enjoyed short edits of this video before and now I’ve found the full length version on YouTube. Truth in Advertising takes a look at what really goes on in ad agency-client meetings.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I feel heartened by this post from Annette Clancy: Thank you Iarnród Éireann
Jackie Huba found this article: A cut above from the Sydney Morning Herald. To launch its new Vodka brand in Australia Absolut have ditched conventional advertising in favour of word-of-mouth.
Towards the end of this RSA Animate video, psychiatrist Iain McGilchrist quotes Einstein: The intuitive mind is a sacred gift, and the rational mind is a faithful servant. McGilchrist suggests
So I promised to come back with my review of Seth Godin’s new book. First off I like Seth. He gave me a free copy of this book and a
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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