Eric Holmen says Voice marketing is not your father’s telemarketing. It’s a well articulated pushback to my earlier rant on Phone Spam (and those of other bloggers).
Eric puts up a case for voice marketing pointing out how tightly regulated it is, how easy to opt out, how it’s for customers only. How it saves time compared to real staff calling (in the jargon, voice marketing is about automated, prerecorded messages being dropped on your telephone).
He rightly pours scorn on the many half-baked attempts at “relationship marketing” that wither in the face of WalMart’s highly disciplined, cost-based strategy.
Then you realize it. Your CRM communications plan is simply noise among noise. The marketing department has turned it into a