This Mitchell and Webb clip made me laugh and hits the nail on the head.
Hat tip: Will Humphrey
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dave Snowden mentions two good aphorisms to guide vigorous debate argue as if you are right and listen as if you are wrong (from Karl Weick) strong opinions weakly held
Nice post by Roland Harwood reflecting on Rob Poynton’s Everything’s An Offer. Rob relates that in improv you can see offers in three groups: Vague – I need help Open
I’ll be running an evening of Improv at The Hub on Tuesday October 11th hosted by The Fun Federation. Here’s how Hannah, who runs TFF, describes it… Our next session
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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