Who influences who?

Together with Mark and James, I’m running a workshop at NESTA on Monday 9 February called Innovation and Networks of Influence. Here’s a snippet from the blurb:

In a networked world, lots of people are looking for ways to exert more influence. Viral marketers, lobbyists and others are competing to identify and pull the supposed “levers of power”. But are we inadvertently bringing some very old world assumptions to a system that works in complex and unexpected ways?

In this morning workshop, we’ll explore a different view of how networks operate and how influence really works.

We think this will be of interest to anyone involved in marketing, public policy making or collaborative innovation.

The gig starts with breakfast at 8.30am and ends with lunch at 12.15. It will be very interactive. There is little risk of death by powerpoint but considerable danger of interludes of fun. And it’s completely free. So book now while stocks last.

6 thoughts on “Who influences who?

  1. Matt Moore

    I’m sure the gig will be great fun for all involved. Pondering for a moment (as is my want). We often seek to influence others – as tho influence was uni-directional. Beams of influence emanating like a Doctor Who special effect from our heads.

    And with my trusty interweb dictionary, I discover that the word “influence” means “to flow in”. Which brings to mind tides, channels, waves, drains. All very fluid. But most influencer models seem to treat messages as very solid things – that aren’t transformed and changed in the act of transportation.

    Anyways, good luck.

  2. Johnnie Moore

    Thanks, both. Yes, these are both things we want to explore at the event… especially highlighting the way folks sometimes talk about influence as if it’s control, rather than something that flows in more than one direction.

  3. fouroboros

    Heh, I’m reminded of the breathless AMA webinar email about “Controlling blogs” from 3 or 4 years ago, johnnie. And also jealous of NESTA. I’m gonna ask you soon to take a look at something we’re putting together here in Richmond along similar but much more modest lines for now. Good luck w/ the workshop.

  4. Mike Wagner

    Love this line: There is little risk of death by powerpoint but considerable danger of interludes of fun.

    Oh, that I could be there! Some day will hope to be part of such an event.

    Keep creating…with abandon,


  5. Geoff Brown

    Hi Johnnie

    Would love to see some feedback from the session and even some content that you guys brought.

    I am noticing that my main message when speaking to people about the so called ‘behaviour change’ projects in the sustainability/climate change arena is something like … participants don’t really care about you or your project, they care about ‘them’ and get influenced by others like them who also show up … so how can your project make their lives and interactions with others more interesting? Sounds very Mark Earls’ish but for me this worldview makes more sense than other theories.


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