Whose brand is it anyway..

Like Nicholson emailed me a link to this interesting case study in user-led branding. The cease-and-desist part gets very postmodern I think.

Brandjacking Burger King on Twitter – Lessons Learned @theBKlounge

This is Luke’s synopsis which I can’t beat:

punter goes on twitter claims to be Burger King, follows and extends BK’s brand ethos, sells about a million burgers, sends CEASE AND DESIST to another BK impersonator, is left alone/ tacitly suppported by BK, and hailed as one of the best official corporate uses of social media by mainstream press!

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