Worst idea ever?

…asks The Londonist reporting Benylin’s campaign to have us download different sorts of coughs as ringtones. Their website emits coughing noises too.

The PR spin is that they’re trying to educate us about choosing the right treatment for different coughs. I wonder how much Benylin you need to drink to think this way?

Benylin advise us it’s good to treat coughs so we don’t irritate people. As Londonist comments, “oh the irony”.

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