Zeitgeists are not markets

Nice quote from Lao Tzu

The highest type of ruler is one of whose existence the people are barely aware. Next comes one whom they love and praise. Next comes one whom they fear. Next comes one whom they despise and defy.

It comes from Anne McCrossan’s post The Price of Zeitgeist.

Anne reviews a book called Brand Zeitgeist, Embedding Brand Relationships into the Collective Consciousness. It’s hard to beat that title for hubris and ugliness, though it represents how many old fashioned marketers seem to see the networked world – just another way to peddle their wares. Anne’s a tad kinder than I am but I think gets to the same point.

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